Marketing guru Seth Godin talks about this in his book Linchpin. Shipping really means getting your work out there. As an artist, it can be nerve-racking to think about putting work out because we fear the response. That hasn’t gone away for me but I know it’s a part of the process. So tomorrow at 7:00 AM CST I launch my crowdfunding campaign for my film 2 AM. Sure there’s anxiety but I have to be fine with that. Because if no one ever sees what I’m doing then what’s the point.
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